When we work with clients, we deliver:


The Courage to Make BIG Bets

We do not bring new frameworks, new buzzwords, and new jargon. Instead, we use what exists already: your history, your culture, and your perspectives. We build, with you, a strategy that has the courage to place a few, concerted bets that drive growth.

We work with clients to:

  • Clarify intentions for financials, markets, and internal capabilities

  • Identify what is unique about a company’s product or service

  • Define what to prioritize and what not to do

  • Establish the sequencing of activity

  • Align initiatives with capacity and resources


The Discipline to Communicate

A strategy is only as good as how it’s communicated. We work with you to develop a meeting cadence and information flow across the company. This is the discipline that allows everyone to know what they need to do and how they can contribute.

We work with clients to:

  • Consolidate unwieldy strategy documents into actionable and clear two-pagers

  • Run effective daily, weekly, and monthly meetings

  • Internalize a habit of review and adjustment

Leadership requires conviction. Here’s ours.

Strategy is not a document

Too many companies point to a list of goals and initiatives and call that strategy. It’s not. Strategy is a series of (hard) choices that form a theory of victory.

Ownership should be a competitive advantage

Employee-Ownership can be the greatest enabler of accountability, innovation and excellence. However, that does not happen automatically. Ownership requires exceptional leadership.

Strategy is not seasonal

Too many companies “do” strategic planning once a year, and never revisit the assumptions and choices made. Strategy requires a continual reevaluation in light of new information.

Leadership is not knowledge

Leadership is not about always having the right answer. It is the courage to act and the discipline to stay the course.

Our commitment to clients:

We define success by outcomes, not activity

We do not judge our work by the number of slides we’ve created or emails we’ve sent. We measure success by changes to your revenue, margin, velocity and bench strength.

We don’t do long-distance advising

We can’t understand a company if we don’t know its culture, meetings, or day-to-day reality. So we embed ourselves in our clients’ day-to-day and stay embedded until execution becomes habit, not hope.

We leverage decades of hands-on experience

We have built and led industrial technology companies—including scaling a business from $50M to $1B in value, creating hundreds of employee millionaires, and developing leaders who have gone on to run companies themselves.